Video Game Pioneer ATARI to Unveil Plans at DISCOP Johannesburg to Become a Global Television Player
Juan Romero | On 12, Oct 2016
Johannesburg | Los Angeles – Organizers of DISCOP JOHANNESBURG today announced the participation of gaming pioneer ATARI at its upcoming event, which takes place 2 – 4 November 2016.
Founded in 1972 by Nolan Bushnell, Atari, Inc, went on to become the dominant force in household gaming, and was a pioneer in arcade games, home video game consoles, and home computers. The company’s products, such as Pong and the Atari 2600, helped define the electronic entertainment industry from the 1970s to the mid-1980s.
The ATARI brand is on the move again bringing its genius to new generations in new ways. ATARI will unveil their offline and online strategy to conquer television audiences with new cutting edge programming and franchise opportunities at DISCOP JOHANNESBURG.
Robert BLAGMAN, CEO Media Fusion and contracted to manage ATARI’s TV Programming for Global Distribution and Syndication, and Frederic CHESNAIS, ATARI’s CEO, will both attend DISCOP Johannesburg, and will take the stage on the opening day to discuss how ATARI’s new TV content will boost the engagement of television audiences and enhance advertiser involvement in programming via ATARI’s vault of bestselling video games.
“As video gaming becomes more mainstream as well as abstract, broadcast networks are looking for content to attract the highly valuable generations X, Y and now Z audiences – content that combines the best of all tech worlds,” comments Robert BLAGMAN, adding, “ATARI owns the world’s most popular library of iconic home console and arcade games. Each one has the potential to become a popular television format and deliver highly coveted eyeballs to broadcasters and advertisers. In addition, ATARI is developing mobile apps for TV networks to combine old school and new school content and technology”.
“The statistics in terms of the hours people spend playing games and watching games on television are beginning to tilt toward the latter very quickly,” said Patrick ZUCHOWICKI JUCAUD, founder of the DISCOP markets, adding, “During the Johannesburg market, in a month from now, we’re going to see more broadcasters trying to exploit that. In the US, networks such as CW, ESPN and TBS have begun licensing e-sports shows and games.”
DISCOP Johannesburg will welcome the USA as its “Guest Country” and is expected to draw 2,500+ delegates including 250+ global and regional suppliers of multiplatform television content and 500+ acquisition, programming and commissioning executives representing Africa’s key broadcasters and content distribution platforms.