Turner Brings Children's Hit Boing to Africa in May 2015
Juan Romero | On 14, Apr 2015
Turner Broadcasting, worldwide expert in family entertainment, is announcing the launch of Boing Africa – a new kid’s channel, to expand its brand portfolio and secure its leading position in the African market.
With the success of Cartoon Network and Boomerang, ranked first and second respectively among kids TV brands, Turner is broadening its offering in Africa with a strong new channel of which firm international presence has already been proven in key European markets. Capitalizing on this success and on Time Warner’s rich catalogue of original entertainment productions for kids and families, Boing Africa will complement the Turner portfolio to ensure continued leadership within English speaking territories.
Today, Turner is proud to announce its first partnerships with the local African platforms, Montage and Mobile TV, which will launch the channel on the 30th of May 2015. Anchoring its strategy on non-exclusive deals, the group will soon announce new agreements, making Boing Africa available on all platforms (Satellite, DTT, IPTV, Mobile…) in key African territories (South Africa, Nigeria, Kenya, Ghana, Zambia, Tanzania…). Thus, Boing Africa will increase its kid’s animation accessibility to a large number of households, extending its offering to a wider audience on the continent.
Empowered not only by its bouncing and humoristic tone and its famous hit shows, the channel also promises to match local African kids’ taste through the acquisition of contemporary and exclusive programs.
Tailor-made for gender neutral 4-14yr olds, Boing Africa will offer a range of comedy shows with a modern flavor namely; Dexter’s Laboratory, Code Name: Kids Next Door, Angelo Rules, Johnny Bravo or Dragons: Riders of Berk. Viewers will also enjoy action series with popular franchises such as Batman, Green Lantern and Thundercats.
Pierre Branco, Vice President and General Manager of Turner Southern Europe and Africa says: “We are thrilled to be bringing Boing to Africa as it will diversify the programs currently made available to our younger clientele and we are certain they will enjoy this new exciting experience. We believe this is the first step to expanding our brands to all African families”.