'Sports Day' Announced for DISCOP Africa 2014
New in-depth survey of sports content made in Africa commissioned
Los Angeles, 24th April 2014 – Basic Lead, organizers of the upcoming 9th edition of DISCOP Africa, today unveiled plans to dedicate day three (Friday, November 7th) of the market’s conference program entirely to the production of sports content made in Africa, in partnership with Balancing Act and CISA (Convention Internationale du Sport en Afrique).
‘Sports Day’ will see a line-up of specialist journalists, television executives, broadcasters and sports experts contributing and sharing their experiences and expertise in sports broadcasting and production, exploring the challenges, potential and future of African-produced content both locally and on the international stage. This new initiative comes as Africa’s entertainment and digital boom – which has seen the continent become the world’s fastest growing TV and online business marketplace – positions its content at the forefront of the universal interest in sports.
In preparation for this in-depth analysis of sports content made in Africa, DISCOP and Balancing Act will conduct a comprehensive survey targeting top broadcasters and producers in the region. “This pioneering and insightful survey is the first of its kind. It will clarify the dynamics of the African Sports TV market, highlighting the key strengths, gaps and opportunities in the sector and creating certainty for all stakeholders involved in the coming years,” comments Sylvain Beletre, Senior Research Analyst at Balancing Act.
Romain Court, Research Executive, French-speaking Africa at Basic Lead added, “The sports content industry is in the midst of an important transitional period, as locally produced events that can be televised with minimal expense, such as the content made in Africa, disrupt the traditional domination of larger events carrying much higher license fees. This dedicated survey and conference track comes at a pivotal moment in this trend and will offer invaluable data and guidance to broadcasters, producers, marketing and advertising agencies operating in the industry.”
Diamil Faye, General Manager at CISA added, “Sports federations are increasingly called upon to play a leading role in the future of sport in general, and, in turn, the relationship between sport and the media. There are many challenges facing the wider industry such as professionalism, sponsorship, technology, traditional and new media and legal issues. Federations represent an important centre point for successful integration of these elements to promote a healthy and harmonious sports industry and we’re looking forward to collaborating with DISCOP Africa on this essential conference track focusing on Africa’s sports content.”
DISCOP Africa, which takes place from November 5th to 7th at Johannesburg’s Sandton Convention Centre, is set to welcome more than 300 international sellers of finished TV content, adaptation rights and branded TV channels. This new initiative adds to recently announced partnerships with Malaria No More, which will exhibit and deliver a presentation at the event, as well as a series of high level conferences assessing the development of television in Africa, organized in partnership with the Ministry of Arts and Culture of the Republic of South Africa.
ABOUT BASIC LEAD
With offices in Los Angeles and Johannesburg, BASIC LEAD is an independent event production and marketing agency facilitating the production, the commerce and the promotion of film, TV and online content and adaptation rights across the world.