South Africa and China take Centre Stage @ DISCOP Africa 2015
Leading international trade event organizer Basic Lead has announced further highlights and plans for its DISCOP Africabrand, as it continues to contribute to the success of TV content business across Africa, the world’s fastest growing television marketplace.
Taking place at the heart of Francophone Africa and designed to meet the increased demand from this thriving region, the recently announced new June market, DISCOP Africa Abidjan, has received strong support and interest, with a host of regional and international partners already confirmed to participate. Taking place from 2nd to 4th June 2015 at the Sofitel Ivoire Hotel in Abidjan, Cote D’Ivoire, organizers have confirmed that the market will celebrate South Africa as its Country of Honor, with key industry stakeholders from South Africa already onboard.
At the same time, Basic Lead has announced that China will be the Country of Honor at DISCOP Africa Johannesburg in November 2015. A series of prestigious events and production initiatives are being designed to recognize the growth in collaborations between Africa and China, highlighting success stories and future opportunities for partnership. Held at the Sandton Convention Centre from 4th to 6th November, organizers have also confirmed that the floor plan for the event is already 75% sold out, more than eight months before the market takes place. A whole conference day will also be dedicated to the growing influence of advertisers in the development and making of television content.
Running parallel to the DISCOP Africa event in Johannesburg will be the fourth edition of the must-attend DISCOPRO event. Expected to draw more than 500 independent TV content producers from across Africa, DISCOPRO is an Africa-centric pitching, development, financing and coproduction platform, offering television content creators opportunities to network with established production, commissioning and advertising executives seeking fresh talent.
Headlining the three-day agenda are six pitching competitions (formats, TV series, animation, documentaries, educational content, comedy), which will see producers presenting their ideas to potential partners who can turn them into viable pilots. Also taking place will be three thematic conferences (The Children Day, The Sports Day and The Advertisers Day) and a series of 24 hands-on workshops, focusing on urgent issues facing independent TV producers, which will be available in French and English.
A 2,500 square meter exclusive space will be allocated to DISCOPRO inside the Sandton Convention Center, featuring a “South Africa Village” encompassing one large networking area for pre-organized meetings and a VIP lounge with exhibits representing film commissions based in Africa. DISCOPRO will culminate in an awards ceremony on Friday 6thNovember, which will see the winners and the runners-up of the six pitching competitions announced and a lifetime achievement award presented.
A total of 2,500+ delegates representing 1,750+ companies from 85+ countries are expected to take part in 2015 in DISCOP AFRICA Abidjan and DISCOP AFRICA Johannesburg to meet, connect, stay informed and conduct business. A growing number of national umbrellas and exhibiting companies will include major US studios, leading distributors of dramas and thriller series, reality and competition shows, sports and children’s content, documentaries, as well as the world’s largest contingent of producers and distributors of content created in Africa.
With Pay-TV revenues expected to surge, swelling middle classes, a booming advertising marketplace and improving infrastructures, the television content business in Africa is worth close to US$1 billion in annual revenues, twice as much as three years ago. Now a bi-annual market, DISCOP Africa is the region’s premier event for film, TV content, adaptation rights and packaged channels, playing host to the content producers, distributors, broadcasters, Pay-TV and mobile operators and alternative content distribution platforms that are driving the growth of Africa’s multiplatform television ecosystems.
Patrick Zuchowicki, founder of DISCOP Africa, said, “Now in its tenth edition, the growth of DISCOP Africa – which becomes a bi-annual event in 2015 – is a success story which mirrors the increasing importance of the African content industry on the global stage. Our partnership with leading players in South Africa and China in 2015 is a perfect example of our integral role in the continued international expansion of Africa’s content industry and we’re looking forward to working with our new and existing participants to maximize their potential in Africa and beyond.”