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Kalasha Festival And Discop Africa Join Forces To Promote & Stimulate Intra-African Trade

NAIROBI AND JOHANNESBURG, 8 September 2015 – Basic Lead, organizers of the twice-yearly multiplatform content market and coproduction forum DISCOP AFRICA, which is based in Johannesburg and Abidjan, today announced a new partnership with the Nairobi-based KALASHA INTERNATIONAL FILM & TV FESTIVAL & MARKET. 

Organized by the Kenya Film Commission, KALASHA INTERNATIONAL’s inaugural edition is set to take place from 26 to 30 October, specifically targeting independent producers, commissioning and distribution executives and other key players driving content business within the East African region.

The new partnership between KALASHA and DISCOP AFRICA is designed to stimulate coproduction and distribution opportunities between Eastern, Western and Southern Africa and underscores the critical importance of intra-African trade to develop and strengthen sustainable content production and distribution industries across the Continent.

Independent producers will be provided with incentives to take part in KALASHA Nairobi, DISCOP AFRICA Abidjan and DISCOP AFRICA Johannesburg, and join the DISCOPRO ACADEMY PROGRAM, a live opportunity for independent producers to pitch, learn and meet with buyers, sales agents, financiers and sponsors.

KALASHA INTERNATIONAL’s primary objective is to showcase Kenya as a major regional hub for film and TV production, and distribution across all platforms and genres, while also reinforcing the uniqueness of Kenya as a shooting location.” says Lizzie CHONGOTI, CEO of the Kenya Film Commission, who adds, “It is evident that a vibrant film and TV industry will contribute to shaping Kenya’s image on an international level, foster the quality and quantity of local content produced, sharpen the requisite skills and enhance tourism; thus creating wealth and employment for the country.”

Launched in partnership with the French Embassy in Kenya, KALASHA INTERNATIONAL aims to position Kenya as a world-class production hub, with the ability to service a rapidly growing cross-border and cross-cultural multiplatform content production and distribution industry.

“This event, the first of its kind in the region, intends to become one of the major vehicles for social, cultural and economic development in the region, while reinforcing partnerships and collaborations between Kenyan, French and worldwide media players. The creative industry is essential for the economy and its growth, and Kenya has a lot to offer and to promote. Kenya’s prolific arts and cultural heritage, diverse landscapes, languages, innovations and fast technical development are massively appealing for foreign investors, producers and creators,” said Mr. Rémi MARECHAUX, Ambassador of France in Kenya.

DISCOP AFRICA’s mission is to effectively help established and up-and-coming producers market ideas, broaden knowledge and connect with potential partners across the world,” commented Patrick ZUCHOWICKI, General Manager of DISCOP AFRICA, who added, “Joining forces with KALASHA will provide both organisations with reinforced resources to bring independents from Kenya, Cote D’Ivoire, South Africa and other neighbouring countries together several times a year, help them get their projects financed and rub shoulders with production, commissioning, distribution and advertising executives playing a key role in Africa’s booming television ecosystem.”

During KALASHA INTERNATIONAL’s inaugural edition, which takes place six weeks from now, workshops and matchmaking sessions will put a special emphasis on strengthening relationships between Kenya and South Africa and will serve as a stimulus of further collaboration between the two countries with the aim of reviving the current coproduction MOU.

ABOUT KENYA FILM COMMISSION

The Kenya Film Commission’s mission is to develop a vibrant local Film and TV industry and market Kenya locally and internationally as a preferred filming destination for sustainable wealth and job creation.

ABOUT FRENCH EMBASSY IN KENYA

The French Embassy in Kenya, through its Audiovisual Bureau, is mandated to develop the media industry and encourage collaborations between the East African and French players in the creative fields.

For info on the KALASHA INTERNATIONAL FILM & TV FESTIVAL & MARKET visit: www.kalashainternational.com

ABOUT BASIC LEAD

Headquartered in Los Angeles and Johannesburg, Basic Lead is a B2B event production and marketing agency servicing various sectors of industry across fast-growing regions of the world.