‘DISCOP AFRICA EXPRESS’ TO LAUNCH IN JUNE 2015, AS BASIC LEAD DELIVERS NEW EVENT TO SERVE AFRICA’S VIBRANT CONTENT INDUSTRY
Johannesburg / Los Angeles, 21st January 2015 – Basic Lead, the leading international trade event organizer, has announced the launch of a brand new market, DISCOP Africa Express, a partner to its successful annual event, DISCOP Africa, the continent’s premier annual market for film, TV content, adaptation rights and packaged channels.
Designed to meet the increased demand from Africa’s fast-growing television marketplace, DISCOP Africa Express will take place from the 2nd to 4th June 2015 at the Sofitel Ivoire Hotel in Abidjan, Cote D’Ivoire.
Presenting an international market with a strong focus on the African content industry, alongside an educational program and networking hub, the new event will play host to producers, distributors, pay-tv and mobile operators and alternative distribution platforms from throughout the region and beyond. It will serve as an important new Africa-centric industry gathering in the market calendar, enabling attendees to meet, connect and do business in this vibrant region on a bi-annual basis.
Patrick Zuchowicki, founder of DISCOP Africa, said, “Our annual Johannesburg based market continues to exceed expectations each year as more key international players recognize the importance of Africa and its strong potential in the global content distribution industry. Following a survey of a cross section of our participants in November, it became clear that the time is right to establish a second dedicated market, at the heart of Francophone Africa, to further the growth of this important region and become an essential partner to our thriving Johannesburg event.”
DISCOP Africa 2014, held at the Sandton Convention Centre in Johannesburg in November 2014, saw many of the world’s largest content aggregators, distributors and broadcast networks in attendance. More than 1,500 delegates checked in at the event, including 230+ exhibitors representing global and regional entertainment content providers from Africa and overseas, alongside 400+ key acquisitions, commissioning and programming executives. Basic Lead have already announced the dates for DISCOP Africa 2015, which will be held on November 4th to 6th, once again at the Sandton Convention Centre.
ABOUT BASIC LEAD
Basic Lead is an event production and marketing agency focusing on specific world regions with fast growing percentage of young, urban, literate, media-savvy and wired demographics: Sub-Saharan and North Africa, Central and Eastern Europe, Commonwealth of Independent States and the Middle East.
We produce B2B and B2C events in Los Angeles, Johannesburg and Istanbul that engage global entertainment brands, independent content producers, distribution platforms, licensing agents, advertisers, manufacturers and retailers.
PR Contacts: Debbie Lawrence, The Lippin Group – London
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