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DISCOP AFRICA 2014 UPS EXHIBIT SPACE TO FULFILL STRONG DEMAND AND SUPPORTS ORG MALARIA NO MORE

DISCOP AFRICA 2014 UPS EXHIBIT SPACE TO FULFILL STRONG DEMAND AND SUPPORTS ORG MALARIA NO MORE

DISCOP AFRICA 2014 UPS EXHIBIT SPACE TO FULFILL STRONG DEMAND AND SUPPORTS ORG MALARIA NO MORE

LOS ANGELES, 25 February– Following a strong increase in demand for exhibition space Basic Lead has today unveiled plans to expand the current capabilities at the forthcoming 9th edition of DISCOP AFRICA. At the same time, the premier multiplatform content event in Africa announced that it will be supporting Malaria No More, a nonprofit that’s determined to end malaria deaths in Africa.

More than 300 international sellers of finished TV content, adaptation rights and branded TV channels will convene at the event which takes place 5-7th November at the Sandton Convention Centre in Johannesburg – a 20% increase above last year’s figures.

“Africa is the world’s fastest growing TV and online business marketplace. We estimate the Continent to be worth half a billion dollars in revenue for the international content business, twice as much as just three years ago,” comments Patrick Zuchowicki, General Manager of Basic Lead, the organizers of DISCOP AFRICA.

In an initiative to support its outreach, DISCOP AFRICA has signed on to support the organization Malaria No More, which was founded in 2006 by business leaders Ray Chambers and Peter Chernin. Malaria No More will exhibit and deliver a presentation at the event in Johannesburg to highlight its work to more than 2000 delegates.

Gary Ginsburg, EVP Corporate Marketing & Communications at Time Warner Inc. and Board member of Malaria No More comments, “Malaria No More’s new partnership with Discop Africa presents the opportunity to leverage the power of media to raise awareness of malaria and save lives. Since 2000, the malaria mortality rate has fallen 51% among children under the age of five, but we still have our work cut out for us. As partners, we will encourage media leaders to sign on to support the campaign and rally their viewers to end malaria deaths.”

Special features, already part of the DISCOP AFRICA 2014 program, will include a series of high level conferences assessing the current level of development of Television in Africa.  The “20 YEARS OF DEMOCRACY / 20 YEARS OF TELEVISION IN AFRICA” summit will be organized in partnership with the Ministry of Arts and Culture of the Republic of South Africa.

ABOUT MALARIA NO MORE

Malaria No More is determined to end malaria deaths. We’re helping the world get it done by engaging leaders, rallying the public, and delivering life-saving tools and education to families across Africa. Founded in 2006 by business leaders Ray Chambers and Peter Chernin, Malaria No More is working to create a world in which no one dies from a mosquito bite.

For more information, please visit www.MalariaNoMore.org.

ABOUT BASIC LEAD

With offices in Los Angeles and Johannesburg, BASIC LEAD is an independent event production and marketing agency promoting the production, the commerce and the promotion of film, TV and online content and adaptation rights across the world.

PR Contact:  Debbie Lawrence, The Lippin Group – London

T: +44 7771 850580   E: dlawrence@lippingroup.com

MORE INFO discop@basiclead.com / www.discopafrica.com / + 1 (323) 782 13 00